DYNAPAC GROUP
West (Washington, Oregon, California, Arizona, Nevada, Utah, Idaho, Montana, Wyoming)
08/08/2025
DYN-NA-003
About us
Dynapac is a leading supplier of high-tech soil and asphalt rollers, pavers and compact equipment, committed to strengthen customer performance by being a partner on the road ahead. Dynapac is represented worldwide via its own regional sales- and service offices and cooperates with an extensive and professional distribution network. Headquartered in Wardenburg, Germany, Dynapac has production facilities in Europe, South America, and Asia. Dynapac is part of the FAYAT Group.
Our offer
We search for an
RENTAL SALES MANAGER (RAM)
Dynapac North America is looking for an Rental Sales Manager in the Region West (Washington, Oregon, California, Arizona, Nevada, Utah, Idaho, Montana, Wyoming).
Job description/Mission:
Plan, supervise, direct, and coordinate all business-related activity and performance of the Independent Rental Yards (IRY), National Accounts (NA) and Preferred Accounts (PA) within the assigned territory with the goal of maximizing the sales potential of all assigned product lines at a minimum sales cost ratio. Coordinate the implementation of sound business initiatives and supporting action plans for the select Independent Rental Yards (IRY) to maximize the market share of Company product lines. This includes managing the partnership and performance of various Independent Manufacturer Representant (IMR). Perform research to identify market needs and opportunities for both short- and long-term objectives, including but not limited to, the proper execution of channel and Independent Rental Yard (IRY) development.
PRIMARY RESPONSIBILITIES:
- Promote Company and the fostering of better National Account (NA) and Independent Rental Yard (IRY) relations by traveling to existing NA and IRY, prospects, and end users. Focus on the promotion of sales and marketing programs, new products, aftersales support initiatives and resolve NA, IRY, and PA issues.
- Channel Development: Identification of high potential markets; locate, recruit, establish and develop NA, PA, and IRY in these markets. Facilitate the establishment of full Company product line representation.
- Retail Development: Establish retail sales goals and inventory targets for equipment based on industry potential, sales, and market share goals for territory. Continuously monitor these goals and adjust as necessary due to market conditions and growth expectations. Ensure execution of these goals through support, promotion, and sale of Company products to IRY, NA and Company approved PA.
- Recommend and assist with the development of sales policies, programs, methods, advertising and promotional ideas, sales quotas, sales campaigns, etc.
- Validate, create and submittal of sales and market-based information that is necessary to prepare various reports which enable senior management to make educated, informed business decisions.
- In conjunction with Company's national advertising and co-op sponsored programs, direct and coordinate target marketing efforts through the promotion of Company sponsored retail and aftermarket support programs.
- Develop and disseminate market information and suggest solutions to problems regarding product types, trends, competitive market share, specifications, and state and local restrictions. Collect and analyze data on rental requirements, industry trends and competitive activities for product and program recommendations.
- Develop and participate in conducting new product introductions to NA, IRY, PA's, at trade shows and special events.
- Assist any other Road Construction Equipment reps as required, including training or shared work with other customers.
- This position may include a 'tow and show' business model where he/she demonstrates products to specified dealers either directly or indirectly.
- Supervise and manage product demonstrations with key customers to prove product productivity, ease of use and overall performance.
COMMUNICATION:
- Communicate market activities with management and members of the sales team. Work together to secure orders.
- Communicate service, administration and product support issues Product Managers, Service Management, Customer Service, Inventory and appropriate administration.
- Prepare information for sales meetings and conference calls.
- Prepare essential reports to include activity, sales, demo, and marketing reports.
- Collect and submit data to maintain the customer information database.
- Maintain competitor information (specifications, market share etc.)
- Report industry trends relating to equipment, markets & applications.
- Participate in equipment shows and association meetings.
- Assist other Dynapac personnel in achieving their goals in your geographic area with their respective products.
- File serious customer complaints to the Director of Sales, so they can be addressed in a systematic manner.
TRANING & SKILL DEVELOPMENT:
- Maintain a high level of product and product application knowledge.
- Possess a thorough understanding of machine functions and systems.
- Present effective sales and product training seminars to customer sales team and end customers.
- Must be able to manage multiple customers and their multi-layer personnel organizations, (corporate management to field mechanics).
- Encompass a good understanding of computers and associated software, to support performance of daily activities. This includes but is not limited to; Microsoft Outlook, Excel, PowerPoint, and Word.
- Utilize corporate tools as available (CRM, quotation tools) for ongoing customer relationship management improvement and visibility.
LEADERSHIP & MANAGEMENT:
- Manage distributors branches, Independent Manufacturer Rep. Groups and other channels effectively to help them exceed agreed upon sales targets and ensure they are provided the necessary support to accomplish their missions.
- Participate in the management team meetings, reviews, territory management, inventory control, and planning processes.
EDUCATION/EXPERIENCE REQUIREMENTS:
Bachelor's Degree preferred. Three plus years of related industry experience and/or training; or equivalent combination of education and experience. Knowledge either of Road Construction Industry and products or prior working knowledge of Rental Operations is a definite plus.
CERTIFICATIONS/LICENSES: Maintain a valid driver's license.
TRAVEL REQUIREMENTS: Frequent (up to 75%) over-night travel by car and/or airplane is required.
LOCATION: Within the territory assigned, near major international airport.
Being authorized to work in the U.S. is a precondition of employment.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- While performing the duties of this job, the employee may be exposed to work near moving mechanical parts, fumes or airborne particles, and outdoor weather conditions.
- When demonstrating or working with the equipment the noise level in the work environment can become loud where noise protection is required.
- The employee may occasionally be exposed to high, precarious places, toxic or caustic chemicals and risk of electrical shock.
- This is considered a safety sensitive position.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
- The employee is regularly required to stand and walk.
- The employee must frequently lift and/or move up to 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus
How to apply:
Please apply preferable directly via our internal job market Connecting Roads or dynapac.com/careers and if not possible send your application letter and CV to shellie.larranaga@dynapac.com (+18035489236).
